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Electing the President, 2000: The Insider's View by Kathleen Hall Jamieson,

The presidential election of 2000 was one of the most memorable in a century, a race so close that it was decided by only 537 votes in Florida. Two months after the Supreme Court put an end to the Florida recounts, key strategists from the Gore ads campaign candidate political and Bush campaigns gathered in Philadelphia to analyze their successes ads campaign candidate political and failures. In an unusually frank discussion, they disclosed the intentions, the research, ads campaign candidate political and the tactics behind their decision-making on matters ranging from message development to campaign advertising to debate strategy. Why did the Gore team not enlist President Clinton's help more extensively in the campaign? How did the Bush campaign undercut Gore's strategy on Social Security? Why was Gore unable to take credit for the strong economy? Was the press fair to the candidates? Did the mistaken calls made by the networks on election night affect the election's outcome? In Electing the President, 2000, campaign insiders offer their answers to these ads campaign candidate political and many other questions. Both candidates' inner circles are well represented. Representatives of the Bush campaign include senior adviser Karl Rove ads campaign candidate political and ad producers Mark McKinnon ads campaign candidate political and Alex Castellanos. Representatives of the Gore campaign include advisers Bob Shrum ads campaign candidate political and Carter Eskew ads campaign candidate political and pollster Stanley Greenberg. With its wealth of behind-the-scenes information, Electing the President, 2000 will be an essential guide for future campaign ads campaign candidate political and political strategists ads campaign candidate political and will benefit anyone seeking to understand this most unusual presidential race.
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Out of Order by Thomas Patterson,

Why are our politicians almost universally perceived as liars? What made candidate Bill Clinton's draft record more newsworthy than his policy statements? How did George Bush's masculinity, Ronald Reagan's theatrics with a microphone, ads campaign candidate political and Walter Mondale's appropriation of a Wendy's hamburger ad make or break their presidential campaigns? Ever since Watergate, says Thomas E. Patterson, the road to the presidency has led through the newsrooms, which in turn impose their own values on American politics. The results are campaigns that resemble inquisitions or contests in which the candidates' game plans are considered more important than their goals. Lucid ads campaign candidate political and aphoristic, historically informed ads campaign candidate political and as timely as a satellite feed, Out of Order mounts a devastating inquest into the press's hijacking of the campaign process -- ads campaign candidate political and shows what citizens ads campaign candidate political and legislators can do to win it back.
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Campaign finance in the United States - Campaign finance in the United States is the financing of electoral campaigns at the federal, state and local levels. There are many sources of finance: direct donations from individuals, organizations, especially Political Action Committee and political parties -- "hard money" -- and indirect, unregulated "soft money" donations to organizations that support a candidate but are not officially affiliated to his or her campaign.

Campaign manager - In United States and other democracies, political campaigns larger than a few individuals generally include a campaign manager whose role is to coordinate the campaign's operations. Apart from the candidate, they are often a campaign's most visible leader, However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it.

Whisper campaign - A whisper campaign is a method of persuasion in which damaging rumors or innuendo are spread about the target, while the source of the rumors seeks to avoid being detected while spreading them (for example, a political campaign might distribute anonymous flyers attacking the other candidate). It is generally considered unethical in open societies, particularly in matters of public policy.

Front porch campaign - In American political parlance, a front porch campaign is one in which the candidate remains at home, making speeches to supporters who come to visit, but does not travel around or otherwise actively campaign. The successful presidential campaigns of James A.

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